Now sync is big part of the music industry Moby 1999 album “Play” after moderate commercial success of album release, every song on album licensed (bailey's, nordstroms, etc.) and later hit the charts a year after it’s release (3/5) Movie CLIP - Boombox Serenade (1989) HD “In Your Eyes” by Peter Gabriel (released in 1986) used in the “boombox scene” in the 1989 movie Say Anything - song released 3 years BEFORE the film Say Anything. “Don’t You (Forget About Me)” by Simple Minds, written by Keith Forsey for Breakfast Club (1985) - Song released the same month as the film. "Don't Stop 'Til You Get Enough" by Michael Jackson (1979) used in a Suzuki and Pepsi ads Very important, created three distinct rightsowners: Sound Recording (aka “master”), Publishing (½ composition), Writing (½ composition).Īs film and TV (and subsequent ads) grew in popularity and financial power, composers, publishers, labels, and artists began to formalize sync license agreements converging pop culture, movies/tv/ads, and modern music. Effectively creating a legal distinction between the recorded sounds and the underlying composition. Congress extended federal copyright protection to a new type of creative work, the sound recording. Stanley Kubrick's "2001: A Space Odyssey" (1968), which prominently featured works by Johann Strauss II, Gyorgy Ligeti,ġ971 - Sound Recording Act and Copyright Act of 1976. "Moon River" by Henry Mancini & Johnny Mercer for the film "Breakfast at Tiffany's" (1961). Sold to movie theaters to promote the film.ġ950s and 60s Composers and songwriters licensing their creations to movie producers became more common. The Jazz Singer (1927) pirated music used in the trailer unsanctioned by the producers of the film. Only really protected “musical compositions” if fixed in a *written score* not the underlying musical ideas. Writers retained a “writers share” and publishers collected on their behalf. Economic incentive to promote and sell the music of popular composers. Brief history of sync licensing:ġ790 - through 1900s - Publishing of printed sheet music. Anything with a visual element + music + time requires a synchronization license (yes, including NFTs). Sync licensing is the process of obtaining permission to use a piece of music synchronized with a visual media: film, television, advertising, games, etc…. “But will it clear?” It’s all about that IP ![]() What is music synchronization licensing or “sync?”īroad categories of music used in visual media Sync is a great way to “get paid to practice” your craft! ![]() It’s a lot of relationship, it’s a lot of luck, and of course hard work Sync as primary focus is not for everyone My general thoughts and feelings about sync: Also, I’m not your lawyer, this is not legal or financial advice, do your own research, etc. Worked for the Guild of Music Supervisors for ~3 yearsĭisclaimer: US centric legal stuff (tbh i don’t have a good grasp on international copyright law, neighboring rights, etc.). ![]() I’ve had some success, likely not as much as others in our community: ~15 placements ranging from small ads, a few tv shows, indie movies and podcasts etc. I work with a few teams, some agencies, some music supervisors, some libraries to make music specifically for sync. A brief history of music synchronization licensing and some best practices for placing your music in film, tv, and ads.
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